Thursday, August 30, 2007

Critics All Wet

The most annoying thing in the world right now? All of the people who are urging us not to drink bottled water. Their reasoning: Bottled water is environmentally unsound because it uses plastic bottles and needs to be transported -- both of which require oil.

OK, I agree that drinking Fiji water is idiotic. Or Scandinavian water. Unless those sources have special minerals that turn gray hair black or erase wrinkles or add 3 inches to your dick, there's no need to drink them. In fact, I chided one of my writers the other day when I spied his square bottle of Fijian H2O. The oil consumed to ship it to Virginia constituted environmental rape.

But is it so bad to drink Deer Park if you live in Virginia? Or Poland Spring if you live in New York? Both are drawn from sources nearby (usually Pennsylvania and Maryland for the Deer Park sold here in Virginia, and Maine for the Poland Spring sold in NYC). Yes, they're in plastic bottles. The solution, though, is to recyle the plastic, not to discourage people from drinking bottled water. Because, I guarantee you, almost nobody is going to carry around a refillable bottle full of warm tap water. If anything, they'll turn to soft drinks or fake "juices."

So why are the anti-bottled water people annoying? Here's why: I'm guessing many are upper-middle class folks who live in sizeable houses and drive SUVs. That's just a guess. I've done no studies on the matter. And I'm not talking about the activists who spend their lives on these issues. I'm talking about the do-gooders who've taken up the cause. Perhaps they should downgrade to a VW before yapping about water.

(Sparkling waters such as Perrier and San Pellegrino -- which, along with Deer Park and Poland Spring, are owned by Nestle, by the way -- probably are OK to buy, even though they come from Europe. The market for sparkling water, I think, is a fraction of that for flat bottled water, so they're a luxury we can afford envrionmentally.)

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