My Name Is Chris ... And I (God Help Me) Love Wal-Mart

As a liberal, I shouldn't admit this, but I absolutely love Wal-Mart. I love all the products, all the low prices, all the shoppers, all the surprisingly cheerful workers. I even love its sooooo unfairly maligned produce.

It's actually a destination resort. Every time I go, I feel like I'm visiting America. As Calvin Coolidge said 80 years ago, the business of America is business. And nothing epitomizes American captitalism like Walmart. It's sort of a smiley-face virus, destroying potential enemies and conquering whatever body it inhabits. 

Yet, I love it. I love the way it democratizes a town. In Harrisonburg, everyone --from college students to Hispanic immigrants to Valley Christians to professors to mountain folk -- shops at the super Wal-Marts. I love its honest, ultra-confident capitalism. LOOK AT THE SELECTION! LOOK AT THE PRICES! AND, EVEN AS WE SMILE, LET'S MAKE ONE THING CLEAR: IF YOU'VE GOT A PROBLEM WITH US, FUCK YOU. WE'LL WIN!

Yes, I know all the bad things: how it destroys ma-and-pop stores (which are often overpriced and/or understocked, by the way), how it underpays its workers, how it forces suppliers to make things cheaply (thereby depressing wages and, diabolically, creating a ready-made market for its products), how it offers subpar medical benefits.

But it really does seem willing to address many of those criticisms, and it hires lots of people who, frankly, would have trouble getting a job anywhere else. This, too, is clutch: Wal-Mart's workers treat everybody who walks into the store equally. Doesn't matter if you're the university president or the poultry-plant worker, you're going to get a smile and a thank-you and maybe even a smiley-face sticker for your kid.

The merchandise, of course, spans the gamut. Some is junk, some is cool. I've used Virgin Mobile phones for a few years now, simply because they were on a display near the cash registers and I threw one into my cart. I have dishes from Wal-Mart that I've used nearly every day for years. You just need to pick and choose. As for groceries, you can get everything from blood oranges to fresh horseradish root -- often of better quality than at the snottier supermarkets. 

And let me stress, I know snooty. I love farmers' markets and Whole Foods and gourmet shops. In fact, when I first started shopping at Wal-Mart several years ago, I noticed my credit/debit card had been frozen. I called the bank. They told me they had put a security hold on it. Why? "Have you been shopping at Wal-Mart?" they asked. Turns out Wal-Mart was so out of sync with my profile that they thought somebody might have stolen my card.

(Oh, and did I mention how cool it would be to be one of those Mad Max cart boys?)