Tuesday, July 31, 2007

Fratboy Flaks

Does anyone else wonder why major news organizations constantly quote spokesmen whenever politicians get into spats? I'm not talking about background information from campaigns, which no doubt is invaluable. I'm also not talking about substantive points from aides. I'm talking about the stupid, predictable "sound bite" quotes that come from PR people.

An example from the AP, quoting a Romney flak: "While we'd all like to be able to join Mr. Edwards and laugh off $400 haircuts, Mitt Romney believes that working families should be able to keep more of their money," Craig Stevens said.

That's like Swift Boat Lite. It allows the candidate to appear "presidential" while his people take jabs at opponents. Had Romney brought up Edwards' haircuts -- something that would never happen -- it would be newsworthy. To quote the aide is idiotic.

I know the rationale: Reporters can't always reach candidates, so they take what they can get from PR people. Even in my role as a sports editor at a college-town paper in Virginia, I understand how difficult it can be to get a hold of, say, a university president. But I would never quote his spokesman taking a cheap shot at somebody -- and not because of some holier-than-thou attitude. I just think it's dumb. The quotes add nothing to the public discourse and nothing to our understanding of the candidates (if only because they all do it). They just give one side a giggle and piss off the other side, like frat boys playing pranks on each other.

1 comments:

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